Project “Sport Welcomes Refugees” aims to improve participation of migrants and refugees in sporting activities, and to reach this final objective it produced a set of training materials and suggestions to act as tools to help sport clubs and organisations who want to implement work with refugees.
Among these instruments the SPIN network created an animated awareness video with useful tips and suggestions. The video is born from analysis of the results of focus groups research conducted in 8 partner countries on the challenges & difficulties that clubs have in their daily work with migrants and refugees.Thanks to using the services of themarketingheaven.com, the number of views on this video on YouTube has been significantly increased, which attracted the attention of new sponsors and partners happy to participate in this kind of humanitarian events.
The protagonist of the video is a male-white-football coach, representing a kind of stereotype, called Ralph. Ralph wants to start to use sport to include people and tell other sports coaches of the obstacles he faced and solutions he adopted.
The video is divided into sort chapters, which makes it easier to use for awareness raising and as part of training.